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Software Process and Measurement Cast

The Software Process and Measurement Cast provides a forum to explore the varied world of software process improvement and measurement.  The SPaMCast covers topics that deal the challenges how work is done in information technology organizations as they grow and evolve.  The show combines commentaries, interviews and your feedback to serve up ideas, options, opinions, advice and even occasionally facts. 


Feb 26, 2012

Well I guess this means I am another year older and wiser.  I know the second part is true because I spent the weekend drinking out of the firehouse that is Podcamp Toronto 2012.  I wish there were more events like podcamp where you can be immersed ideas, knowledge and wisdom for a day or two.  I always emerge from these events enriched.  There were a number of great presentations and I will revisit some of them on the blog in the next few days however I wanted to share my presentation.  

I hope to be back next year to both learn and hangout with my friends Luke and John!

The copy from the brouchure:  

Podcasting To A Niche Market, Revisited


Podcasting To A Professional IT Audience 

Podcasting to a niche market is about balancing content with audience needs. The examples from the Software Process and Measurement Cast which podcasts to a professional IT audience for the past five years is used to provide examples of the additional complication of reaching a niche audience. One example of a complication is having less knowledge about the audience due to professional complexity and geographic dispersion.

Questions Answered

1.       How can I grow the audience for a niche audience?

2.       How can you use the professional journals to target your audience and interviewees?

3.       Sales tool or knowledge transfer vehicle, which work?