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Software Process and Measurement Cast

The Software Process and Measurement Cast provides a forum to explore the varied world of software process improvement and measurement.  The SPaMCast covers topics that deal the challenges how work is done in information technology organizations as they grow and evolve.  The show combines commentaries, interviews and your feedback to serve up ideas, options, opinions, advice and even occasionally facts. 


Aug 24, 2008

Show Forty features an interview with Barbara Blake of Longview Associates.  Barbara and I discussed executive coaching, improvement and change its myriad forms.  If you are interested in your career or organizational change this is an important interview.   

Barbara Blake is founder of Longview Associates, LLC, an executive coaching and leadership development consulting practice. As a keen observer of organizational performance, Barbara is convinced that the key component to successful operations and objectives are the people in an organization.

Barbara works with executives and entrepreneurs to take them to the next level of performance and interpersonal relations. They see results both at work and in their personal lives; they are energized, transformed and they achieve

Barbara has held management positions in a consulting firm, a publishing company, and several financial services institutions.  She has also been involved in the development of emerging leaders by managing training programs and teaching at the MBA level.

She is a certified executive coach through the Penn State Executive Program, and a member of the Worldwide Association of Business Coaches. 

Contact information:
Web Site:

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The essay for this cast is titled, “Vitamins, Aspirin and Viagra”.  The essay ruminates on why some changes are easier to sell and catch hold within organizations faster. We will conclude with information on a few upcoming conferences, comments from listeners and notes on upcoming casts. 

There are a number of ways to share your thoughts with SPaMCAST:

Future Events and the next Cast. . .

I will be speaking at IFPUG’s 3rd Annual ISMA Conference and Fall Workshops Sunday, September 14 – Friday, September 19, 2008 at the Westin Arlington Gateway Hotel information at  The presentation is call “Counting Facebook” and will be on Friday September 19, 2008 at 10:25 AM - 11:25 AM.

I am speaking at Quest Toronto 2008 Conference, September 22- 26, 2008, at the Hilton Hotel in Toronto, Canada.  I will be presenting “Good Numbers Go Bad” on Wed Sept 24th from 1:30 - 2:30 pm and also joining in as a subject matter expert in the end of day solutions workshop.  Information can be found at

Finally I will be speaking at the Northeast Quality Council 57th Conference.  The conference is scheduled for October 14 – 15 , 2008 in Marlborough, Massachusetts at Best Western Royal Plaza.   The presentation is titled “One Size Fits . . .Someone Other Than Me”.  Information can be found at

Next Software Process and Measurement Cast:

The next Software Process and Measurement Cast will feature an interview with Ken Schwaber, Mr SCRUM.  If you use SCRUM or are interested in Agile this is a must listen.




Tom Cagley
over fifteen years ago

I think it complements your interview on SPaMCAST 24


Two interviews with coaches with important messages.

Marilyn Edelson
over fifteen years ago

Nice interview! Thanks.