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Software Process and Measurement Cast

The Software Process and Measurement Cast provides a forum to explore the varied world of software process improvement and measurement.  The SPaMCast covers topics that deal the challenges how work is done in information technology organizations as they grow and evolve.  The show combines commentaries, interviews and your feedback to serve up ideas, options, opinions, advice and even occasionally facts. 


May 8, 2022

In SPaMCAST 702, Matthew Stibbe and I talk about the impact of leadership when building a technology-driven business. Mathew shared stories about learning to type, how he has reinvented himself numerous times, and why he blogs at

Note: I have not edited out the parts of the interview just before I welcome Matthew to the podcast.  Mr. Stibbe told a couple of very endearing stories that help set the tone for the entire interview. He agreed to allow me to share them.  

MATTHEW STIBBE is a serial entrepreneur, marketing maven, writer, pilot, and wine enthusiast. But not necessarily in that order. 

He created marketing strategies, content, and campaigns for clients including Microsoft, Google, LinkedIn, and HP and contributed to Wired, Forbes, and Popular Science. 

Currently, he is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune. 

Matthew also has his commercial pilots license and an advanced wine diploma. (Have you seen the film Somm? Like that!) At some point in the previous millennium, he studied history at Oxford University. These days, he blogs about modern management at www.geekboss. com, about marketing at www. and wine at

Re-read Saturday  News

This week, we talk about Healthy Constraints in Why Limit WIP: We Are Drowning In Work. Many years (think decades) ago a friend of mine, Danny Bailus, had a cool mini-bike. He rode it around our neighborhood in Howland, Ohio all summer. It was the third coolest (text me the first two) thing that held my attention that summer. That was until Danny decided that it did not go fast enough and removed the governor from the small engine. He removed the constraint from the system and the engine burned out. His father was not very happy, Danny was not very happy, and I was very happy I was not riding it when it happened.  In this chapter, Mr. Benson discusses the difference between healthy and unhealthy constraints.

Remember to buy a copy and read along.  Amazon Affiliate LInk: 

Previous Entries

Week 1: Preface, Foreword, Introduction, and Logistics

Week 2: Processing and Memory 

Week 3: Completion -

Week 4: Multitasking - 

Week 5: Context Switching - 

Week 6: Creating An Economy 

Week 7: Healthy Constraints - 


We continue on the basics with an essay on Teams and team design. 

We will also have a visit from Jon M Quigley who will regale us with tales of the Alpha and Omega of Product Development.