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Software Process and Measurement Cast

The Software Process and Measurement Cast provides a forum to explore the varied world of software process improvement and measurement.  The SPaMCast covers topics that deal the challenges how work is done in information technology organizations as they grow and evolve.  The show combines commentaries, interviews and your feedback to serve up ideas, options, opinions, advice and even occasionally facts. 


Oct 28, 2019

SPaMCAST 570 features our essay on the components of good sprint goals. Sprint goals provide direction and energy, and they communicate with the outside world. A sprint goal should be a straightforward statement that a product owner should be able to craft quickly and then agree upon with a team. We provide a structure to keep goals simple and impactful.  

We will also have a visit from Susan Parente. In this installment of Susan’s Not a Scrumdamentalist column, we discuss value.  Value is core to many practices, the problem is that value is a very nebulous concept. Susan provides guidance. Continue the conversation with Susan at and visit her company at

Re-Read Saturday News

And we are back! Kahneman titled chapter 24 The Engine of Capitalism. Optimism, Kahneman's engine of capitalism, convinces entrepreneurs to take risks and start new firms even when statistically most will fail for a myriad of reasons. In addition, this type of bias pushes start-ups to be resilient in the face of adversity.  We are describing a double-edged sword. Long live optimism because with a bit of tempering it is a force that can define the future. 

Remember, if you do not have a favorite, dog-eared copy of Thinking, Fast and Slow, please buy a copy.  Using the links in this blog entry helps support the blog and its alter-ego, The Software Process and Measurement Cast. Buy a copy on Amazon,  It’s time to get reading!

The current installment of Re-read Saturday 

Chapter 24 The Engine of Capitalism 


SPaMCAST 571 with feature our interview with Michael Larsen,  Michael and I will discuss testability. Anyone that has participated in delivering software EVER, has wrestled with this problem.  Michael brings fresh and actionable insights into how to assure testability.