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Software Process and Measurement Cast

The Software Process and Measurement Cast provides a forum to explore the varied world of software process improvement and measurement.  The SPaMCast covers topics that deal the challenges how work is done in information technology organizations as they grow and evolve.  The show combines commentaries, interviews and your feedback to serve up ideas, options, opinions, advice and even occasionally facts. 


Nov 20, 2022

The SPaMCAST 730 features our conversation with Ramzi Marjaba. Ramzi and I discussed the role of a sales engineer. The role solves customers' problems and is a bridge between customers and technical teams. With all that going for it, why is it a forgotten job path for people with deep technical acumen? 

Ramzi is an established Sales Engineer and the Founder of We The Sales Engineers and found his calling in helping people change their lives for the better, either by breaking into the difficult world of Sales Engineering or upskilling their current skill levels to get that pay raise and promotion.

Contact Information

Website or  

Ramzi’s LinkedIn Profile 



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Re-read Saturday News

This week we re-read Chapter 3 of Extraordinarily Badass Agile Coaching: The Journey from Beginner to Mastery and Beyond (Amazon Associate Link). In Chapter 3, Agile Coaching Framework, the authors create a line in the sand stating “professional badass agile coaching needs to support and model a multivariate framework that supports all aspects (stances) of our craft.”  

Week 4:  Agile Coaching Frameworks - 

Previous Weeks:

Week 1: Logistics and Forewords - 

Week 2: Introduction to Badassery in Agile Coaching  - 

Week 3: The Mindset of the Badass Agile Coach - 

A quick advertisement:

Controlling work entry requires preparation and knowledge, building to establishing a path to control work entry (magic wands are normally not available), which is why Jeremy Willets and I have developed a work entry workshop. Interested? Please email us at or


The SPaMCAST 731 continues our answer to the question: if one product owner is good, aren’t two, three, or four better?

We will also have a visit from Jon M Quigley who brings his Alpha and Omega of Product Development column to the podcast.