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Software Process and Measurement Cast

The Software Process and Measurement Cast provides a forum to explore the varied world of software process improvement and measurement.  The SPaMCast covers topics that deal the challenges how work is done in information technology organizations as they grow and evolve.  The show combines commentaries, interviews and your feedback to serve up ideas, options, opinions, advice and even occasionally facts. 


Sep 22, 2013

Welcome to the Software Process and Measurement Cast 256

The Software Process and Measurement Cast 256 features my second interview with Kenny Rubin.  We talked about Scrum as well as economic frameworks for applying agile. An incredible interview!

Kenny Rubin provides Scrum and agile training and coaching to help companies develop products in an effective and economically sensible way. A Certified Scrum Trainer, Kenny has trained over 20,000 people on agile and Scrum, Smalltalk development, managing object-oriented projects, and transition management. He has coached over 200 companies, ranging from start-ups to Fortune 10.

Kenny was the first Managing Director of the worldwide Scrum Alliance, a nonprofit organization focused on the successful adoption of Scrum. In addition to this book, Kenny is also the coauthor of the 1995 book Succeeding with Objects: Decision Frameworks for Project Management. He received his B.S. in Information and Computer Science from the Georgia Institute of Technology and his M.S. in Computer Science from Stanford University.

Kenny’s background is rooted in the object-oriented technology community. He started as a Smalltalk developer on a NASA-funded project back in 1985 and developed the first blackboard expert system outside of LISP. In 1988 he was fortunate to join ParcPlace Systems, a start-up company formed as a Xerox PARC spin-off, whose charter was to bring object-oriented technology out of the research labs and release it to the world. As a Smalltalk development consultant with many different organizations in the late 1980s and throughout the 1990s, Kenny was an early adopter of agile practices. His first use of Scrum was in 2000 for developing bioinformatics software.

In the course of his career, Kenny has held many roles, including successful stints as a Scrum product owner, ScrumMaster, and member of development teams. In addition, he has held numerous executive management roles: CEO, COO, VP of Engineering, VP of Product Management, and VP of Professional Services. He has also overseen the development of five commercial software product suites, generating over $200M in aggregate revenue. In addition, he has been directly involved in raising over $150M in venture capital funding and assisted in taking two companies public on the NASDAQ.

His multifaceted background gives Kenny the ability to understand (and explain) Scrum and its implications equally well from multiple perspectives: from the development team to the executive board.

Contact Kenny:

Twitter:  @krubinagile

Buy Kenny'sBook Here!

Measurement Cast has a sponsor . . .

As many you know I do at least one webinar for the IT Metrics and Productivtity Intstiute (ITMPI) every year. The ITMPI provides a great service to the IT profession. ITMPI's mission is to pull together the expertise and educational efforts of the world's leading IT thought leaders and to create a single online destination where IT practitioners and executives can meet all of their educational and professional development needs. THe ITMPI offers a premium membership that gives members unlimited free access to 400 PDU accredited webinar recordings, and waives the PDU processing fees on all live and recorded webinars.  The Software Process and Measurement Cast recieves a fee if you sign up using the URL in the show notes.  All revenue our sponsors goes for bandwidth, hosting and new cool equipment to create more and better content for you!  Support the SPaMCAST and learn from the ITMPI!

THe Software Process and Measurement Cast is a proud member of the Tech Podcast Network.  If it is tech it is on the Tech Podcast Network.  Check out the Software Process and Measurement and other great podcasts on the TPN!  


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The Daily Process Thoughts is my project designed to deliver a quick daily idea, thought or simple smile to help you become a better change agent. Each day you will get piece of thought provoking text and a picture or hand drawn chart to illustrate the idea being presented. The goal is to deliver every day; rain or shine, in sickness or in health or for better or worse! Check it out at

Shameless Ad for my book! 

Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or your team."


Have you bought your copy?

It is conference season!


ISMA Rio will be an opportunity for all members of the Software Measurement Community to meet in beautiful Rio de Janeiro, Brazil, in the week of September 30th, 2013. The eighth edition of the IFPUG International Software Measurement & Analysis Conference will be co-located with the 1st edition of the ISBSG IT Confidence Conference. That will bring together many international consultants, practitioners, and researchers from the Software Measurement arena. You can’t afford to miss it! The New York Times has nominated Rio the #1 tourist destination in the world. See you in Rio!

Agile Phily - AgileTour 2013
Time: October 7, 2013 from 12:30pm to 4:30pm
Location: EbayEnterprise (previously known as GSI Commerce) in King of PrussiaStreet: First Avenue
City/Town: King of Prussia

AgileDC - Agile, it's not just for big complex projects anymore.
Date: October 8, 2013

Testrek 2013
October 28-30, 2013 to the Eaton Chelsea Downtown Toronto!

Agile Practical Techniques Workshop
Monday, October 28, 2013: 8:30 AM - 4:30 PM
Format: Full-day Class

Agile Practical Techniques Workshop helps developers, testers, business analysts, scrum masters and project managers to develop an understanding of Agile development techniques focusing on concepts such as test driven development that integrate testing into the Agile process. The workshop combines concepts from Agile (e.g. Scrum, xP and Test Driven Development) and Learning Organizations, providing participants with the tools to both participate on Agile projects and to develop and deploy related processes.

Lean Software Development Workshop
Tuesday, October 29, 2013: 8:30 AM - 12:00 PM
Format: Half-day Tutorial
Lean Software Development Workshop (e.g. Kanban, Flow and Kaizen) uses a lean-agile focus to help everyone involved in developing, enhancing and maintaining software employ the Principles of Lean to enhance the delivery of value-added work. This workshop is hands-on and “things” will be thrown!

Presentation: Agile Underperforming? Keys to Improving Delivery
Wednesday, October 30, 2013: 9:45 AM - 10:45 AM
Just because you have implemented Agile techniques does not mean you are performing to the level which your organization is capable. Is your implementation of Agile underperforming? Agile has been promoted as delivering higher customer satisfaction, better quality, faster time to market, increased productivity and — in some cases — to deliver world peace. The question is do you know and if you think you know, is your knowledge more than anecdotal? The only way to know truly is to measure.

Measurement is only the first step in finding issues and taking action. Measurement provides focus. Being aware of problems and not spending the time and effort to study performance is a waste. W. Edwards Deming admonished us to have “constancy of purpose.” I would use the term “attention-span” in an attempt to make the same argument. Once we understand we have a problem, our next step is to take action and to perhaps make a difference in the value we deliver. Is your Agile underperforming? It doesn’t matter if you’re not going to fix it.

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The Software Process and Measurement Cast 257 we will features the essay Why Agile Implementations Fail. Agile implementations fail many times due to the same "anti-patterns" that can be avoided.  Don't fail to listen!